Profits is important for all businesses regardless in private or public sector. This is because business by nature is about providing a solution or a product that can solve a problem for a profit. That is the very reason of doing business.
I have been doing business for the past 8 years and believe me you need to ensure that your business is generating profit at some point in time. If not than chances are you are just doing charity work.
Anyways if you want more, go to my blog at http://amiruliskandar.blogspot.com or get a copy of my ebook on business at http://www.passion2income.com